<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>BM Solutions · Blog</title><description>Fractional digital marketing for Australian businesses. A small senior team in Melbourne who run your channels end to end, and stay on the account.</description><link>https://bmsolutions.com.au/</link><language>en-AU</language><item><title>What &quot;topical authority&quot; actually means in 2026</title><link>https://bmsolutions.com.au/blog/topical-authority-2026/</link><guid isPermaLink="true">https://bmsolutions.com.au/blog/topical-authority-2026/</guid><description>Topical authority is the new &quot;domain authority&quot;, and most agencies are getting it wrong. Here&apos;s what we&apos;re seeing actually move rankings.</description><pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate><category>SEO</category></item><item><title>Meta&apos;s new broad-match default: what to do about it</title><link>https://bmsolutions.com.au/blog/meta-broad-match-default/</link><guid isPermaLink="true">https://bmsolutions.com.au/blog/meta-broad-match-default/</guid><description>Meta is quietly defaulting more campaigns to broad targeting. Here&apos;s what we&apos;re changing in client accounts so the spend doesn&apos;t leak.</description><pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate><category>Paid</category></item><item><title>Stop writing for Google. Write for the human who&apos;ll buy.</title><link>https://bmsolutions.com.au/blog/stop-writing-for-google/</link><guid isPermaLink="true">https://bmsolutions.com.au/blog/stop-writing-for-google/</guid><description>Most SEO content reads like it was made for a bot. Because it was. Here&apos;s how we structure articles that rank AND convert.</description><pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate><category>Content</category></item></channel></rss>